About us | Sivam Nighties

Our journey

Since 2010, rooted in Erode

Our journey began in 2010 with a humble offline store in Erode, Tamil Nadu, under the name Sivam Nighties & Textiles. What started as a small retail shop soon grew into a trusted name among local women and families — thanks to honest pricing, a quality-first approach and a deep understanding of what our customers love to wear.

Today, after over a decade of success and thousands of happy customers, we've stepped into the digital world to bring our carefully curated fashion to every corner of India.

Est. 2010
Erode

0+Products for sale

Stylish, comfortable and affordable women's fashion and daily wear essentials.

0+Happy customers

We pride ourselves on creating great products and experiences for our customers.

0Brand

A preferred supplier for resellers who trust our consistency and wholesale pricing.

How we grew

From one shop to every corner

2010
A humble store in Erode
Our journey began with a small offline store in Erode, Tamil Nadu, under the name Sivam Nighties & Textiles.
2010s
A trusted local name
Honest pricing, a quality-first approach and a deep understanding of what our customers love made us a favourite among local women and families.
Today
Across India, online
After more than a decade and thousands of happy customers, we bring our carefully curated styles to every corner of India.

Why choose us

What makes us different

Our peculiar things

Everyday fashion that fits real lives, not just mannequins — for homemakers, working women, students and retailers alike.

Cultural standards

We set high ethical standards in production and ensure mindful manufacturing through audits, training and education.

Designed to last

From traditional tailoring to the most informal pieces, our collections pair the latest trends with maximum comfort.

Freedom for everyone

Designs that follow current trends while leaving room for personal expression.

“We're not just selling clothes — we're building confidence, culture and community through fashion. Make everyday fashion easy, accessible and affordable for everyone.”

Karthik KumarCEO & Founder, Sivam Nighties & Textiles

Our shops

The best product

We spend a lot of time finding the best factories — the same factories that make your favourite designer brands. We visit them regularly and build strong personal relationships with the owners. Each factory is audited for compliance, including fair wages.

Explore the collection

How we work

Collaboration, innovation, passion

Expanding horizons

Our work culture is rooted in collaboration, innovation and passion. A positive, inclusive environment is the foundation for creativity.

The core of us

A passion for innovation, creativity and collaboration drives us to create meaningful solutions that inspire growth.

Our products

Crafted with precision and creativity, our products blend innovation and functionality for an exceptional experience.

Join the Sivam family

Thank you for being part of our journey from a single store in Erode to a growing online community. We're not just selling clothes — we're delivering confidence, comfort and style.

Start shopping Wholesale & reseller enquiries